Is this this the right course for you?

Watch this video with Susan J Mumford and see modules below:


Instructors

  • Susan J Mumford

    Susan J Mumford

    Founder, Be Smart About Art

    SUSAN J MUMFORD is a serial entrepreneur in the art market. Having arrived in the UK from the USA in 2000, she ran a gallery in Soho, London, from 2006-11. When the art world entered a new era following the credit crunch of 2008, she founded the Association of Women Art Dealers (AWAD), an international multi-chapter non-profit network connect women and women-identifying art dealers on a global basis. This was followed by the creation of Be Smart About Art, an online-accessible professional development platform that helps creative professionals thrive in a changing world. In late 2015, her second book was published: Art is your life. Make it your living. In 2018, she embarked upon her latest enterprise, ArtAML, which unites technology and art market know-how to help dealers keep dealing and buyers keep buying in the face of anti-money laundering legislation that hit the art market in 2020. Based in Lewes, East Sussex, Susan works locally, in London, around the UK, the USA, Continental Europe and online. Discover her enterprises at https://www.susanjmumford.com and follow her across social channels via @susanjmumford
  • Deborah

    Deborah "Debs" Henry-Pollard

    Course Business Coach

    Debs works with creative professionals who are stuck or unclear on how to move forward, who she can help them in order that they can thrive. Her clients are at all stages of their creative careers. Debs' aim is to help you "light the blue touchpaper" which sends your fireworks into orbit, whether on single projects or the shape of your future development. She also has the desire that you discover that the skills and imagination which feed your creative work can also be used to be successful in other areas of your professional lives. She support you in creating clarity for yourself, fulfilling your potential, overcoming your fears and frustrations, helping you to develop your vision into a viable plan, and enhancing your creative freedom.

Course curriculum

  • 1
    Pre-course welcome module, including bonus videos to get a head-start
    • A big "WELCOME!" from Susan
  • 2
    Module 1: The Art World Today... and the WHY that inspires you
    • Workbook // Module 1
    • Module 1 // Part 1: Identifying the WHY of your enterprise
    • Module 1 // Part 2: Clarifying your job title/s (to attract the right audience and be increasingly discoverable)
    • Module 1 // Part 3: Creating and expanding upon your Art World Pitch
    • Module 1 // Part 4: Business models... and how to know what's right for you
    • Module 1 // Part 5: Ongoing review & implementation
    • What are your tangible take-aways?
    • Watch video with Debs: Finding Your Vision
  • 3
    Masterclass #1 (LIVE): The Art Market Ecosystem - A visual explanation of the structure and how it's a shared experience
    • Watch the replay:
  • 4
    Module 2: Clarifying your brand/s (!), voice and values
    • Workbook // Module 2
    • Module 2 // Part 1: Living and Communicating Your Brand for Success
    • Module 2 // Part 2: Identifying and Expressing Your Core Values
    • Module 2 // Part 3: Discovery of your authentic voice... ahhhh...
    • Module 2 // Part 4: Ongoing Implementation and Review
    • Watch video with Debs: The Transformative Triangle
  • 5
    Module 3: Making Money Sense: Income streams, profit and forecasting
    • Workbook // Module 3
    • Module 3 // Part 1: Income Streams
    • Module 3 // Part 2: Profit
    • Module 3 // Part 3: Forecasting
    • Module 3 // Part 4: Ongoing Implementation and Review
    • Watch video with Debs: Money mindset
    • Learn how to save money and increase profit using Foreign Exchange (Fx) in this webinar (to be released)....
  • 6
    Masterclass #2: Exhibiting art - with gallerist MK Semos (Dallas, Texas) and artist Rebecca Jewell (London, England)
    • Press play - and enjoy!
  • 7
    Module 4: Writing, Speaking & Storytelling (think: press releases, sales emails & talks)
    • Workbook // Module 4
    • Module 4 // Part 1: Introduction - How stories play a vital role to writing and speaking
    • Module 4 // Part 2: Writing (feat. press releases, sales & collaborator emails and DMs)
    • Module 4 // Part 3: Speaking (feat. 1-2-1, 1-2-group, 1-2-many and other platforms)
    • Module 4 // Part 4: Storytelling
    • Module 4 // Part 5: Wrap-Up and creation of action points (with a timeline that works for YOU)
    • Watch the video with Debs: 'Who Are You?'
  • 8
    Module 5: Websites, Blogs and Email Communication... aka content marketing!
    • Workbook // Content is King: Websites, Blogs (including Content Marketing) and Email Marketing
    • Module 5 // Part 1: Website (with a UX focus)
    • Module 5 // Part 2: Blogging + Content Marketing
    • Module 5 // Parts 3+4: Email marketing / communication + resources
    • Watch the video with Debs: 'Mindful Minute Meditation
  • 9
    Masterclass #3: Getting press and media coverage in the art world, featuring journalist Anna McNay
    • Press play - and enjoy!
  • 10
    Module 6: Growing & galvanizing your online + offline audiences (think: networking and following-up)
    • Workbook // Growing and Galvanising your Audience, Online and Offline
    • Module 6 // Introduction
    • Module 6 // Part 1: The imperative role that community plays in your career
    • Module 6 // Part 2: Growing your network/s
    • Module 6 // Part 3: The nitty gritty of collecting & keeping details of new contacts
    • Module 6 // Part 4: Building a contact database
    • Module 6 // Part 5: How to stay in the minds of others
    • Watch the video with Debs: 'The Board Room'
  • 11
    Module 7: Getting savvy with social media (featured: saving time + using video)
    • Module 7 // Introduction
    • Module 7 // Part 1 - WHY use social media, and who do you intend to reach?
    • Module 7 // Part 2 - positioning you / your brand
    • Module 7 // Part 3 - PRO tips for using social media
    • Module 7 // Part 4 - #hashtags and handles
    • Module 7 // Part 5 - video recording + post production
    • Module 7 // Parts 6 + 7 - exercises to foster implementation + recap
    • Workbook // Getting savvy with social media
  • 12
    Masterclass #4: Creating fair contractual agreements - with intellectual property lawyer Anthony Misquitta, in conversation with Susan J Mumford
    • Press 'play' below (and be sure to print-out or open the contract templates first!):
    • Contract templates to download, edit and use. *It's ESSENTIAL that you watch the accompanying instructional video to understand the contract.*
  • 13
    Module 8: Professional partnerships in the 2020s... a special for the pandemic and beyond
    • *Updated pandemic module to be uploaded in July 2020*
    • Replay of webinar: Susan talks about professional partnerships in today's art world.
  • 14
    Masterclass #5: Selling & commissioning art - with gallerist Krista Scenna (New York) and artist Marcus McAllister (Paris)
    • Press 'play' below - and enjoy!
  • 15
    Masterclass #6: Tackling Technology
    • Press 'play' below - and enjoy!

One-time payment

Access the full course for 90 days

Enrolment open through Friday, September 25th, 2020

Jam-packed with information and inspiration to support your developing art career